In 2019, Turo’s systems designer and I led a brand refresh, updating the company’s type stack and creating a color system that spanned across product and marketing use. With an illustration system being introduced that same year, there was a need for documentation to capture this growth in visual brand attributes.

These guidelines continue to expand with the help of subject matter experts in the brand creative studio, and serve as a source of truth for Turo’s internal team and agency partners.