In 2019, Turo’s systems designer and I led a brand refresh, updating the company’s type stack and creating a color system that spanned across product and marketing use.

As designers implemented these type and color styles, I was firming up our illustration system. This growth in new visual brand attributes created a need for documentation, so I compiled a set of brand guidelines to serve as a source of truth for our internal team and agency partners.

These guidelines continue to expand with the help of subject matter experts in Turo’s brand creative studio.