In an attempt to capture return on investment for brand spend, my team and I launched Turo’s 2024 Skip the rental counter out of home campaign in a single test market - Philadelphia.

Within a couple months Philly became Turo’s top performing market, prompting an expansion of the campaign with nationwide placements at airports, train stations, freeways and more.

Piggybacking on the success of the out of home portion, we jumped on advertising opportunities with airlines, paid social, and OTT platforms.