Trails
TRAILS (Transforming Research into Action to Improve the Lives of Students) is a project through the University of Michigan. Their goal is to get mindfulness tools into the hands of school professionals in the public school system, so that kids with anxiety, depression and post-traumatic stress have access to care that they need. Their team hired me to create an identity for the program in preparation for their expansion of research and services across the state of Michigan.
A few words from the trails team
“We know that our logo is not only beautiful, simple and to-the-point, but believe that it can also tell a story; not only is this logo an image but a representation of mindfulness, trail to wellness, mental health, and more. In this way, we feel that Samantha went above and beyond for us.
Outside of pure talent and expertise, Samantha is a wonderful communicator, professional, timely and efficient. Working with her has taken a huge weight off of our shoulders. We would be lucky to work with her again in the future.”